SHUMUKH: What you Don't Know About the World's Most Expensive Perfume!

Yeah, smelling nice is a nice business. Trust me! There are some mind blowing perfumes in the world. Before now, we had the top 10 perfume in 2018, viz;

DKNY Golden Delicious Million Dollar Fragrance Bottle – $1 million (N360million)

Clive Christian No. 1 Imperial Majesty Perfume – $12,721.89 per ounce (N4million)

Baccarat Les Larmes Sacrees de Thebes – $6,800 per ounce (N2.4Million)

Chanel Grand Extrait – $4,200 per ounce (N1.5million)

Clive Christian No. 1 – $2,150 per ounce (N778k)

Hermès 24 Faubourg – $1,500 per ounce (N540k)

Caron Poivre – $1,000 per ounce (N360k)

Joy by Jean Patou – $850 per ounce (N306k)

JAR Bolt of Lightning – $765 per ounce (N275k)

Annick Goutal Eau d’Hadrien – $441.18 per ounce (N158k)

Not until 19th of March, 2019 that they launched the now most expensive perfume in the world!

It's certainly one of a kind!

After all, how often do you come across a bottle of perfume worth $1.295 million, N466million?

On Tuesday night, the Spirit of Dubai Parfums by Nabeel, a fragrance brand from the UAE unveiled Shumukh, the world’s most expensive and luxurious unisex perfume, valued at Dhs 4.752m.

Shumukh, which in Arabic translates to ‘deserving the highest’, is set with 3,571 sparkling diamonds (totalling 38.55 karats), topaz, pearls, 18 karat gold 2479.26 grams and 5892.88 grams pure silver; and it showcases the seven key elements of pearl diving (Durra), falconry (Baz), Arabian horses (Abjar), roses (Narjesi), luxury (Haibah), Arabian hospitality (Diwan), and Dubai’s stature as a ‘city of the future’ (Aamal).

It was designed in the UAE by Mr Asghar Adam Ali, Founder, Chairman and Master perfumer at Nabeel Perfumes Group of Companies, and executed by renowned artisans and master craftsmen from Switzerland, Italy and France - including the recipients of the designation of Meilleurs Ouvriers de France ("Best Craftsman of France").

Do you know that Shumukh is the only perfume to hold two Guinness World Record titles, including ‘Most diamonds set on a perfume bottle’, and ‘Tallest remote controlled (RC) fragrance spray product’.  It is also customisable and offers the opportunity to have bespoke and personalised modification incorporated. Additionally, all diamonds and precious stones are accompanied by individual certificates of authenticity.

Shumukh will be on public display in The Dubai Mall’s Fashion Avenue from 19th – 30th March 2019, as part of the mall's ART+ series.

Visitors will also have the opportunity to purchase the individual perfumes and avail the complimentary engraving service.